Bega is the urban heart of the Sapphire Coast. It offers a variety of shopping options; everything from a large shopping centre, accommodating all the popular national stores, to the very unique locally owned businesses, giving their own individual flair instore.

Bega has many historical buildings sprinkled throughout the streets; it is worth taking the time to drive around for a closer look. The outskirts are dotted with lagoons that are rich in bird life. You can settle in on the banks of the Bega River, Kisses Lagoon or Glebe Park. There’s picnic tables under the shade of the oaks, poplars and weeping willows.

Beyond the main hub, Bega is wrapped in lush dairy country, like a blanket with a backdrop of mountains. Over the years Bega has built its reputation around the quality of the dairy farms and is the home of Bega Cheese.

A visit to the Bega Cheese Heritage Centre is a must for dairy lovers and history enthusiasts. As well as being a hub for visitor information for Bega and the region, you can taste the entire Bega Cheese range, along with fudge, milkshakes and more made from Bega milk. The cafe is a lovely spot for a country lunch while the story of local dairy farming is told through photographs, film and the upstairs museum.

Also on the must see list when visiting are the many art galleries, the principal being The Bega Valley Regional Gallery. There are several others throughout the Valley to be explored with an array of arts and crafts available. Items like pottery, paintings and some magnificent wood work displays the local talent.

So there really is no time to waste, make Bega a destination when visiting the Sapphire Coast.